Loyalty & CRM Summit 2010: A conversation with LoyaltyOne’s Rachel MacQueen

Date: Fri, 07/23/2010 - 13:31

Loyalty & CRM Summit 2010: A conversation with LoyaltyOne’s Rachel MacQueen

COLLOQUY, owned by LoyaltyOne, was asked to speak at last year's event. “We were so impressed with the overall quality of the event and attendees, that we wanted to become more involved and we felt sponsorship was a natural extension of our association with Neoedge.” said Rachel MacQueen, LoyaltyOne’s Spokesperson at an interview

Additionally, the firm is serving as a Silver Sponsor for this year’s Loyalty & CRM Summit 2010 in Shanghai, China on the 15th-16th September 2010.
“LoyaltyOne realizes that meaningfully engaging consumers today is increasingly more difficult and requires not only innovations in technology but also expansion into the public conscience.“ says MacQueen. “Partnerships with government, healthcare and nonprofit sectors allow marketers to avail themselves to a wider customer base while driving social awareness. LoyaltyOne operates the AIR MILES Reward Program, North America's premiere coalition loyalty program, and has recently launched two initiatives that inspire healthier and more socially aware lifestyle choices:  AIR MILES for Social Change and the consumer-facing program, My Planet. Using the three R’s of loyalty: REWARDS, RECOGNITION, and RELEVANCY. MacQueen adds, “LoyaltyOne helps encourage consumers to make socially responsible choices that ultimately benefit the earth and business.”
The Loyalty & CRM Summit 2010 integrates industry leadership, technology and new initiatives on Customer Loyalty and CRM. It provides an in-depth look into the new market developments, effective practises and offers a strong networking opportunity for professionals to discuss emerging trends in the field. The conference will feature industry leaders including, Groupe Aeroplan and LoyaltyOne. For more information, please visit http://www.neo-edge.com/Loyalty&CRM/
”LoyaltyOne is very much a globally focused organization and we are excited to reconnect with loyalty-focused colleagues whom we are unable to see on a regular basis due to geographic limitations. It's always a pleasure to get acquainted with like-minded individuals in other parts of the world. We are also looking forward to working with the folks at Neoedge in hopes of making the second annual event an even greater success.” MacQueen ends.

Above, image credited to ITU

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