Neoedge Telecoms eyes on hybrid mobile commerce initiatives in Asia

Date: Fri, 01/14/2011 - 14:57

Neoedge Telecoms eyes on hybrid mobile commerce initiatives in Asia

Neoedge’s Mobile Commerce event to find solutions for the rapid change in competition

The next cutting edge summit on Mobile Commerce which is taking place on 15-16 March in Kuala Lumpur, Malaysia: "4th Mobile Commerce Summit ASIA 2011” will converge the leaders and new players in the telecommunications industry will launch exciting business cases and reveal the most innovative and successful implementations in the mobile commerce space.
The upcoming summit is joined by GSMA’s Director, Chris Dadd and endorsed by Mobile Monday Singapore, Mobile Alliance, Global Platform and NFC Forum whose members are given the opportunity to participate at a reduced rate.
4th Mobile Commerce Summit ASIA has been successfully running for the last three years and the culture of learning and networking experience has grown since. The core sponsors for the upcoming 2011 summit are the industry’s leading cross-platform developer and mobile transaction platforms provider. They are the Netbiscuits and Telepin Software respectively.
These award winning sponsors recognised by Deloitte Consulting as one of the fastest growing firms in 2010 will grace the event. Telepin Software’s CEO, Vincent Kadar will discuss on the different Mobile Money success stories around the world reiterating the best practices in the delivery of Mobile Money platforms. While Joerg Krahnert, Managing Director for Netbiscuits’ ASIA Pacific subsidiary, on another speaking slot, will tackle on the key success factors for mobile commerce and determine how global brands utilise it.
Hong Kong’s cloud services group Megaworld will also be joining the biggest Asia pacific mobile commerce event. Megapay Limited will be represented by its Technical Director for Mobile Payments Division, Emmanuel Gadaix. He will present on the deployment of Mobile Payment services, its challenges and opportunities. He will reveal “the good, the bad and the ugly” on working with mobile carriers. Overall, on his presentation, this mobile payment guru will lay down the future of mobile payments.
In the recent years, mobile commerce or mcommerce have seen an explosion in the telecommunications industry. Last year, Neoedge’s 3rd Mobile Commerce Summit ASIA held in Manila was a huge success. It gathered a great mix of speakers, panellists and participants from the operators, banks, developers and other technology providers. Every player in the value chain was represented and that the overall impact to the companies present was overwhelming. Now, the growing concern and interest for mobile commerce is unstoppable. Big players such as Apple are joining the mobile commerce band wagon and therefore seeing the huge potential growth and developments.
A GSMA led Pre-Conference workshop on mCommerce and mCRM will happen on the 14th March, entitled: "Working up the pyramid and creating exciting marketplaces". It will revolve on different ecosystems like Mobile Money, Pay Buy Mobile, OneAPI, Mobile Media Metrics, AntiSpam, and the Mobile Advertising Marketplace. The final part of the workshop is the very exciting twist of how to go forward with these ecosystems mentioned earlier.
As the stakeholders in the industry progress and the new ones are trying to own their customers, the right understanding and implementation is as critical as the change in the rapidity of the competition in the coming 2011.

Further information on the 4th Mobile Commerce Summit ASIA 2011 and the online registrations are available here:


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