"Crowd funding": Webciety helps generate seed money for startups

Date: Mon, 02/28/2011 - 12:51

"Crowd funding": Webciety helps generate seed money for startups

Big-name enterprises among exhibitors, including Google, Xing and Deutsche Post

Visitors to CeBIT 2011 ( 1 to 5 March) will be treated to a first-hand look at the way "live crowd funding" works. Crowd funding refers to a new form of financing in which creative projects are funded by an anonymous group of investors. These shareholders generally take a small stake in an enterprise in order to be among the initial investors in case of a commercial breakthrough. This funding method is still relatively unknown in Germany, and is just now beginning to establish itself. At CeBIT 2011, young entrepreneurs will present their business ideas to the public every day beginning at 1:20 p.m. on the Webciety stage in Hall 6. The four most innovative projects will compete in a big finale on Saturday, 5 March, where it will be up to the contestants to inspire potential investors in the audience for their ideas - including private investors, "business angels" and venture capital firms. CeBIT is organizing the live crowd funding event in cooperation with Seedlounge, a crowd funding platform for startups in Germany (www.seedlounge.com).

New formats, new topics, new exhibitors
Apart from its innovative new program formats, visitors to the Webciety Forum can expect to witness lively panel discussions and high-caliber keynote talks, including numerous speakers from abroad - for example, Chris Pirillo, one of America's best-known bloggers, in a discussion with his German colleague Sascha Lobo, on Friday, 4 March.
The focus of the Webciety Forum will be on Web-driven changes in our economy and society, including Cloud Computing, Apps, Augmented Reality, Facebook Marketing and SocialCRM. Additional topics will consist of Multi-channel Commerce, eLearning 2.0, Open Innovation, Social Collaboration and Social Games & Marketing.
The display sector at the Webciety will cover all the same topics, featuring international standard bearers like Google, Strato and T-Systems alongside companies like Communardo and IMS Technology, presenting their latest solutions. Newcomers to the Webciety event include open-source provider AOE media, the French Web enterprise blueKiwi, the international news agency dapd, the German postal service Deutsche Post and the online business network XING. Additional first-timers include Asknet and Hermes, who will be presenting online trading applications at a brand-new special display entitled "eCommerce Park", which is co-promoted by the German eCommerce Association (bvh).
"Over the last three years, CeBIT Webciety has developed into one of the main ports of call for the latest issues affecting the Internet economy," reports Marius Felzmann, CeBIT project director at Deutsche Messe, adding that "the unique display segment and multi-faceted stage program serve as a strong visitor magnet, beyond the confines of the exhibition." As a component of the "CeBIT pro" sector at the show, Webciety 2011 is devoted chiefly to business-oriented Web applications and Web-based business models. The program of talks and panel discussions plus additional information on the Webciety event is available at www.webciety.de.


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