Telecoms Loyalty & Churn

Date: Tue, 04/17/2012 - 16:59

Telecoms Loyalty & Churn

The world's most established event on customer loyalty in telecoms takes place from 2nd - 5th July, Cannes

With a jam packed agenda including interactive masterclasses, brainstorming exercises, workshops and training sessions this is an event not to be missed!

Hot Conference Features Include:
18+ Operator Innovations: Rejuvenate your ideas by learning from your peers (and competitors!) from around the globe! You will hear all about the strategies that they have used to radically increase customer loyalty and reduce churn: from loyalty programmes to inventive data mining.

Learning-Intensive Masterclasses: A major innovation in the IIR Marketing series conferences, masterclasses compliment the classic format of presenting case-studies through Power Point with a livelier, engaging approach that relies on constant interaction with the delegates and features a hands-on approach to reviewing research results. BT will be leading a masterclass opening the conference on why loyalty may in fact be a dead concept and how we can reinvent our approach to

Interactive Workshop: Led by the expert team of Orange - France Telecom, a hands-on training workshop will build around the experience of a leading European operator on using social network analysis (SNA) for radically reducing churn. Delegates will be prompted to share their own experiences while also bringing forward their key queries associated with SNA.

Brainstorming sessions: Meet your fellow delegates through vivid discussions and work together for exploring the pivotal drivers of loyalty while focusing on recent innovations driven by digital tools. Speakers of the day will contribute with their expertise while also prompting the audience to share their own experiences from their work in retaining loyalty focusing on innovative solutions and ideas.

Enhanced Networking: Establish new and mutually beneficial relationships with your peers, industry experts and solution vendors in an innovative networking exercise scheduled for the mornings of each conference day, the refreshment and lunch breaks as well as the informal drinks reception on 3 July 2011.

Speakers Confirmed for 2012
Mr John Belchamber, Group Customer Relations Manager, Telefonica - O2
Ms Rene Tomova, Direct Sales Division Director, MobilTel
Mr Vesa Jaakkola, Business Architecture Lead, Elisa Finland
Ms Marika Haceska, Senior International Marketing Manager, Deutsche Telecom
Mrs Nicola Millard, Customer Experience Futurologist, BT
Mrs Elena Gligorofska, Customer Care Manager, One Macedonia
Mr Adnan Idrees, Director of MORE Loyalty Programme, Etisala
Ms Ozlem, Demirboga, Head of Customer Information Management, Turkcell
Mr Graham Webster, Director of Customer Experience, Telefonica Group
Mr Alain Glickman, Group Director of Customer Insights, Orange - France Telecom
Mr Moawya Madibbo, Chief Marketing Officer, Sudatel
Mr Vincent Battem, Marketing & Loyalty Manager, UPC Netherlands

Joined By:
Mr Matthew Guiste, Global Director of Brand Loyalty, Starbucks
Mr Brent Gorsky, Brand & Communications Manager, The Office of Tony Blair
Mr Jonathan Stephen, Head of Mobile, JetBlue Airways
Mr Jonathan Harris, Head of Loyalty, British Gas

For more information and to register your place visit:

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