Switzerland to star as Partner Country at CeBIT 2016
Date: Mon, 08/03/2015 - 12:15
Switzerland leads the way in digitization
It’s official: Switzerland will be the Partner Country for the next CeBIT, which runs from 14 to 18 March 2016. The Partner Country agreement was signed in Berlin by Marius Felzmann, Deutsche Messe’s Senior Vice President in charge of CeBIT, and Ruedi Noser, President of ICTswitzerland. The agreement paves the way for the world’s leading trade show and conference event for digitization to shine its spotlight on a nation that leads the world in the uptake of digital technologies.
“There’s barely a country on the planet that’s more committed to the pursuit of digitization. This makes Switzerland predestined for the role of Partner Country at the upcoming CeBIT,” commented Oliver Frese, the Deutsche Messe Managing Board member responsible for CeBIT. “The participating Swiss companies and institutions will bring their world-class know-how and innovative solutions to bear on CeBIT, providing a major boost for the digital industry and its user industries worldwide,” he added.
Switzerland is one of the most innovative countries in the world. It is an internationally respected center of R&D excellence, not to mention one of the most affluent countries on the planet. What’s more, it is streets ahead in terms of understanding the importance of digitization strategies. According to a recent study by EY, some 80 percent of Swiss companies see digitization of the economy as an opportunity for their business. The other countries surveyed average a score of just on 64 percent.
The mainstays of the Swiss economy – namely the financial and insurance, mechanical and plant engineering and medical technology sectors – are at the vanguard of the country’s digitization revolution, although the pharmaceuticals and agriculture sectors are catching up. Consequently, EITO (European Information Technology Observatory) is forecasting the Swiss market for software to grow by 5.5 percent in 2015 and the country’s market for IT services, by 3 percent.
The Swiss signatory to the Partner Country agreement, ICTswitzerland, is the umbrella organization for Switzerland’s various ICT industry associations. Its leadership is delighted at Switzerland having been chosen: “ICT goods and services are everywhere to be seen, and serve as the driving force behind many an innovation and significant productivity boosts. I am certain that by staging a successful Partner Country showcase at CeBIT, Switzerland will be instrumental in raising awareness for the crucial role played by information technology and telecommunications in business, government and society in general” remarked ICTswitzerland boss Ruedi Noser. At CeBIT 2016, Swiss companies will have a strong presence at the central Partner Country pavilion in Hall 6, where they will run presentations in the Research & Innovation, Financial Technologies, and Business Security displays. They will also mount presentations in the Communications & Networks display in Hall 13.
Germany’s leading ICT industry association, BITKOM, likewise sees the CeBIT partnership with Switzerland as opening up enormous opportunities. “Switzerland is currently one of the top ten trading partners for Germany’s IT and telecommunications companies. Not only that, but, in a recent survey, two thirds of our members indicated that they saw Switzerland as a promising market for their business. That’s no doubt due in part to the fact that Swiss companies are among the frontrunners in the international digital competitiveness stakes in areas like mechanical engineering, medical engineering and pharmaceuticals. CeBIT is an opportunity to build on the already very close ties between German and Swiss companies. And for SMEs and startups, it will open the way for new cooperative ventures,” said Dr. Bernhard Rohleder, BITKOM’s CEO.
Above, image credited to CeBIT