IFA TecWatch – Innovations for the markets of tomorrow
Date: Wed, 07/20/2016 - 10:53
Start-ups from eight nations- Research and development highlights - Comfort and security in the connected home
IFA TecWatch, the central hub of ideas for the markets of tomorrow, will be showcasing the latest innovations, interesting topics, insightful presentations and illuminating discussions with experts from all corners of the consumer and home electronics industries. This year TecWatch will be welcoming a significant number of international companies and a strong presence of young, creative start-ups from eight different countries.
Presentations from young founders have inspired tech-loving visitors, journalists, experts and key decision-makers from industry and the retail sector over the past couple of years, making it no surprise that the German Startups Association and
TecWatch are continuing their successful cooperation at IFA 2016 with different topics on each day of the exhibition. Four exciting start-up days have been planned, featuring exhibition highlights, panel discussions, and presentations on the following topics:
• Smart homes and the Internet of Things
• Digital health
• The future of mobility, autonomous systems, and robots
• 3D printing
One of the biggest TecWatch exhibits is the e-home – an installation that serves as a working prototype of a life spent living in a completely networked environment. The e-house further demonstrates through practical examples what progress the industry has been making in terms of connecting very different devices. Another important focus here is protecting privacy and data security. The e-house also shows how existing homes can be upgraded with smart technology while avoiding excessive investment costs. Electro-mobility solutions will also be featured.
3D printing is another exciting topic highlighted at this year’s TecWatch. In addition to printers, services, and software solutions, the exhibitors will also be presenting a wide variety of scanners. The most spectacular solution on display could possibly be the more than 80 high-speed lenses arranged around the walls of a compact photo booth to simultaneously take a picture of an object to be recorded in 3D, like a person. Thus, the entire scanning process is complete within just a fraction of a second.
Virtual reality, one of the biggest trends in consumer electronics, has been a fixture at TecWatch for quite some time. This year exhibitors will be showing off cameras that can produce VR images. These include 360-degree models that not only take a 360-degree circular scan of their surroundings, but can be thrown up in the air like a ball to take a snapshot of the entire surroundings. With the right software, this can be used to create scenarios which can be navigated in every direction using VR goggles – not just around the central axis, but from the floor up to the sky and back again.
The advancement of electronic media is a hot topic in other areas, too. One example would be the latest movies, now produced with previously unrealized depth of contrast (high dynamic range, or HDR for short): UHD movies on the latest generation of Blu-ray discs are on show alongside streaming services, and visitors to the TecWatch area will be able to find out all there is to know about the technology behind the stunning quality of these images.
Improved sound quality in videos is another topic represented at TecWatch. 3D audio has already established itself in home theater, virtual headphones, and even car audio. The MPEG-H audio codec offers a range of further interesting opportunities: The MPEG-H codec can pack multiple audio objects into a single sound data stream, such as different language options which can be selected via the remote control. If a sports reporter strains their vocal chords trying to communicate above the loud chants of fans, they will be able to receive some technical aid through the use of MPEG-H sound tracks in the future. TV viewers can use a remote control to control how loud the reporter’s voice is against the noise of the crowd. This principle can also be applied to adjust the volume of movie dialogues. Finally, MPEG-H audio ensures a uniform volume on every device across different programs, channels, and media.
Above, Dr. Reinhard Zinkann, Chairman Household Appliances, IFA
Image credited to IFA