CeBIT worldwide events kick off in Brazil and Australia

Date: Tue, 05/14/2013 - 10:57

CeBIT worldwide events kick off in Brazil and Australia

Trade fairs boast expanded conference program

BITS – a CeBIT Event (Business IT South America) will again be home to ICT-sector CIOs from around the globe. The exhibition program of the fair, which is held at the FIERGS Exhibition Convention Centre in Porto Alegre, Brazil, is specifically tailored to the needs of the Latin American ICT markets. This year’s showcase features a significantly expanded conference and matchmaking program. The BITS Global Conferences are also back with a bigger lineup of speakers and lectures.
The display categories are grouped under the three main areas of Lab, Pro and Gov and provide ample coverage of all topical IT themes, such as Cloud Computing, big Data, Social Commerce, Digital Marketing, and Security. The participation of the Euopean Al Invest economic cooperation program testifies to BITS’s international credentials.
“Brazil’s software sector is expected to grow by up to 400 percent by 2020, which makes the country one of the world’s most dynamic IT markets. This remarkable development is further bolstered by major events, such as the Football World Cup and the Olympic Games, which Brazil will be hosting in the coming years. Given this background, the BITS fair, with its well-balanced offering of exhibits and conferences, provides international ICT companies with the perfect platform from which to develop their Latin American business,” explained Dr. Andreas Gruchow, the management board member in charge of Deutsche Messe’s foreign trade fairs.
At this year’s BITS conference, high-caliber speakers from international market leaders, such as IBM, City Bank, JP Morgan Chase, Google, Embraer, Huawei, HP, Telefonica and Facebook, will be discussing current trends and developments in their respective industries. More than 2,500 delegates are expected to attend.
CeBIT Australia, which opens 14 days later, also features an expanded conference program. “The data deluge is confronting companies with ever-increasing challenges. A number of the conferences at this year’s CeBIT Austria will explore ways and means of managing and using vast data volumes,” said Jackie Taranto, Managing Director of Hannover Fairs Australia.
CeBIT Australia has a long tradition of inviting high-profile international opinion leaders to share their views and experiences. This year, Harper Reed, Chief Technology Officer of the highly successful “Obama for America” campaign, is providing valuable insights into ways of capitalizing on the enormous potential harbored by Big Data. Mr. Reed’s ability to organize and use large quantities of data made him the technical mastermind behind Obama’s 2012 re-election campaign.
The CeBIT Australia 2013 conference program is designed to help attendees navigate the fast-changing technology landscape by putting the spotlight on innovative trends and current developments in the ICT industries. It provides comprehensive coverage of the following topical themes: Business Intelligence and Big Data, Cloud, Financial Technology, Enterprise Mobility, Cyber Security, Supply Chain, and Logistics.
German companies will be using a national pavilion at CeBIT Australia to present their latest products and software solutions, trends and innovations. The German Pavilion is an initiative by the German Association for Information Technology, Telecommunications and New Media (BITKOM) and is supported by the German Federal Ministry of Economics and Technology (BMWi).
ICT companies from Canada, Indonesia, Sri Lanka, the Philippines, Switzerland, China and India will also be joining forces at national pavilions to showcase their innovative potential at CeBIT Australia. China will in fact be running three pavilions, and India two.
CeBIT Australia is organized by Deutsche Messe subsidiary Hannover Fairs Australia and is held at the Sydney Convention & Exhibition Centre. The event, which is in its twelfth season, has become firmly established as the Asia-Pacific region’s most important ICT fair.
In 2012, CeBIT Australia attracted a record 32,573 visitors and 519 ehibitors. 70 of the exhibitors came from India, last year’s official Partner Country. Since its premiere in 2002, CeBIT Australia has hosted more than 310,000 visitors from over 100 countries, 91 business delegations and more than 6,000 exhibitors from 36 nations.

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