Deutsche Messe to launch Business IT Fair and Conference in Brazil

Date: Fri, 03/12/2010 - 14:14

Deutsche Messe to launch Business IT Fair and Conference in Brazil

BITS: Business IT South America debut set for May 2011

Deutsche Messe announced today the launch of "BITS: Business IT South America - a CeBIT Event", a new trade fair and conference developed specifically for the Brazilian and Latin American IT markets. BITS will debut from 10 to 12 May 2011 at FIERGS Exhibition & Convention Centre in Porto Alegre, Brazil. 
BITS will provide the region's IT and communications industry with its first comprehensive B2B platform, one that combines exhibits with supporting events such as seminars, forums, and matchmaking to deliver more value to participants than a one-dimensional fair or congress.
"Brazil is Latin America's largest economy and an industry leader in information technology and business process outsourcing," said Dr. Andreas Gruchow, Member of the Board of Deutsche Messe. "Brazil's IT industry benefits from five decades of strong government and private investment and the region's largest technical-skills labor pool. Growth in the Latin American IT market is projected at 3.1% in 2010, increasing to 4.3% by 2016.  Even more impressive is that GDP is expected to grow 5% in 2010. When considering these positive factors, it is clear that now is the time to bring a CeBIT event to this region." 
The BITS audience profile includes analysts, developers, entrepreneurs, project managers, system managers, IT security managers, database specialists, system analysts, telecom managers, wireless mobile platform managers, network professionals, data center managers, and C-level executives.
The exhibition component of BITS will consist of the main topic areas Business IT & ICT Infrastructure; Communications B2B & Local-Based Services; Banking & Finance; Public Sector; and Future Lab. The exhibition floor will also host a forum, a New Business Generation Area, and a central lounge. Located adjacent to the exhibits, the BITS conference will feature five tracks: Finance, Government, Industry, Retail, and Telecom.  
BITS host city Porto Alegre is the capital of Rio Grande do Sul, which is located at the center of Mercosur (Southern Common Market) and equidistant from the capitals of Argentina and Uruguay. Rio Grande do Sul accounts for 20% of Brazil's GDP (USD 100 billion in 2008) and provides the country's highest quality of life. The region is also home to four technology clusters - three in Porto Alegre and one in nearby São Leopoldo - that function as outposts for such companies as Altus, Dell, HP, Microsoft, SAP, and Siemens, while also providing incubator and R&D facilities.   
Deutsche Messe is organizing BITS with the cooperation and support of the Center of Industries of the State of Rio Grande do Sul (CIERGS) and the Federation of Industries of the State of Rio Grande do Sul (FIERGS), which collectively represent 41,000 factories with 600,000 employees. Additional partners include IT industry associations SOFTEX and SOFTSUL.


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