World's most valuable brand: Apple exceeding 100 bn EUR
Date: Fri, 09/21/2012 - 13:07
The global brand value ranking eurobrand global 100 by eurobrand- the European independent experts for brand, patent & IP valuation & strategy, examining more than 3.000 brand corporations and their brands in 16 industries, with comparisons of Europe, America and Asia
iWorld Store at Prague
PHOTO / telecomkh.com
The most valuable global brand Apple with a brand value of EUR 100,239 bn is followed by the brand portfolio of the Coca Cola Company representing a value of EUR 59,978 bn and Microsoft with a brand value of EUR 53,973 bn. The Global TOP 10 are all US-based.
LVMH remains Europe`s most valuable brand corporation representing a brand value of EUR 34,306 bn (global rank 14), followed by Vodafone with a value of EUR 28,578 bn and the brands of AB INBEV representing a value of EUR 28,021 bn.
China Mobile with a brand value of its portfolio of EUR 43,983 bn (global rank 11) remains No.1 in Asia.
Gerhard Hrebicek , CEO of eurobrand and President of the European Brand Institute summarizes this years major findings as follows:
.- Average growth +5%, top brands grow up to +43,9%
.- Apple shows the highest increase by +43.9% whereas HP depreciates -28,3%. Highest growth in Europe show Germany´s No.1 brand corporation Volkswagen Group gaining +26.7% and the Swiss No.2 brand corporation Novartis growing by +20.2%. Samsung (+39%) shows the highest growth in Asia.
.-Europe is the "continent of consumer goods" leading in "old brands", North America is strong in IT& technology - representing the "new brand business".