CeBIT 2010 showcases new developments in the area of e-learning
Date: Tue, 12/01/2009 - 19:38
E-learning and knowledge management are growth markets
From 2 to 6 March 2010, in Hannover, leading suppliers of digital learning and knowledge management solutions will present their latest products and services in Hall 6 at CeBIT. Located in the immediate vicinity of the "Webciety Area" and "Internet & Mobile Solutions", the "Learning & Knowledge Solutions Forum" will offer detailed insights into the wide-ranging applications of e-learning. The supporting program at CeBIT 2010 will be tailored even more precisely to the requirements of the various target audiences. Special sessions will take place for decision-makers responsible for human resources, marketing and sales, as well as for senior executives and IT managers. The spotlight will be on cost efficiency, innovation and collaboration. For the first time Deutsche Messe AG will be staging the "Learning & Knowledge Solutions Forum" in collaboration with Kongress Media GmbH.
"With its focus on Learning & Knowledge Solutions, Internet & Mobile Solutions and Webciety, Hall 6 will be a magnet for the digital business community," explains Marius Felzmann, Vice President CeBIT at Deutsche Messe AG. "At CeBIT 2010 we expect further growth in e-learning. We have adapted our concept accordingly. In the coming year lectures on e-learning and knowledge management are also scheduled to take place under the umbrella of future talk, the Webciety Forum and the TeleHealth Conference."
E-learning and knowledge management are acquiring ever-greater importance
To an increasing extent business enterprises are training their staff with the aid of digital media and learning platforms. According to the Essen-based research institute MMB, e-learning expenditure in Germany rose from €202 million in 2007 to €237 million in 2008. The IT industry association BITKOM has established that 55 percent of Germany's top 500 enterprises use e-learning as a strategic HR development tool. Sixty-three percent intend to step up their deployment of e-learning. On the one hand, the economic crisis has boosted demand for e-learning services. On the other hand, the suppliers of these services (i.e. training companies, IT and media specialists and management consultancies) are experiencing increased price pressure.
Performance improvement, change management and the streamlining of sales channels enjoy high priority on the management agenda, especially in today's challenging economic climate. E-learning not only offers a possibility to enhance the knowledge and skills of a company's workforce - it also makes it easier to monitor outcomes. Modern learning management systems (LMS) offer sophisticated content management tools and keep track of the participants' progress within the framework of the agreed in-house guidelines. For example, these systems register whether an employee has completed a particular course - and how long he or she required for this task. Standardized content can be made available to an unlimited number of employees - and specialized content generated for clearly defined user groups. Some systems provide the basis for creating so-called "learner communities". E-learning concepts also accelerate the implementation of change management projects. Sales and marketing personnel stand to benefit in various ways - e.g. product training via video podcast and product information in the form of wikis and blogs. They can also expand their knowledge with the help of customized interactive learning programs and so-called "serious games" designed to hone their soft skills.
Trend towards online training
There is increasing demand for specialist e-tutors and e-trainers as well as for authoring systems which transform complex content into user-friendly tutorial programs. In other words, company departments are now in a position to generate their own content and then delegate instructional assignments to specially trained digital media experts. Such concepts are meeting with increased acceptance - thanks in part to the emergence of Web 2.0. Younger employees have been familiar with digital learning media since school and university. Working with communities, wikis and blogs is part of their everyday lives.