Deutsche Messe to extend its international CeBIT portfolio to India
Date: Thu, 01/23/2014 - 18:35
CeBIT India to premiere in November 2014 in Bangalore
In the latest step in its fast-paced international growth program, Deutsche Messe is exporting one of its flagship shows to India. CeBIT India will premiere at the International Exhibition Centre in Bangalore from 11 to 14 November 2014.
“CeBIT is one of the world’s best-known trade show brands and has enormous potential,” said Dr. Andreas Gruchow, Deutsche Messe’s Managing Board member in charge of overseas trade fairs. “We’re taking it to India because we believe the local Indian market, particularly Bangalore, offers significant opportunities for a specialist IT trade show.”
CeBIT India is being organized by Deutsche Messe’s international subsidiary Hannover Milano Fairs India Pvt. Ltd. It will be strictly a professionals-only trade fair with a supporting conference.
CeBIT India will be complemented by another new show, Plugged In, which will run as a stand-alone event in Bangalore from 14 to 16 November. While CeBIT India targets IT professionals, Plugged In is aimed exclusively at end consumers of IT products and the retailers who service them. The two events overlap by one day, which will enable certain visitor groups to attend both.
“India’s IT sector is growing strongly and is thus a very exciting market for IT providers. There is growing demand both for services and for hardware and software. At the end of September 2013, India’s National Association of Software and Services Companies (NASSCOM) forecast sales growth of 14 percent for the current 2013/14 financial year. Our international IT trade shows provide an overview of all core areas of the IT sector. For our export-oriented customers, they are an excellent springboard to the fast-growing and increasingly cashed-up Indian market,” Dr. Gruchow said.
“Indian companies are looking for new ways of boosting efficiency by using specialized IT services and new technologies. For small and medium businesses and startups, this search opens up opportunities for partnerships with large India-based IT providers. Our trade shows are an excellent way of establishing and building the relationships needed to make this happen,” Dr. Gruchow added.
India is one of Asia’s fastest-growing economies, second in size and importance only to China. Underpinning the country’s current strong position are its democratic political system, its ongoing commitment to economic reform, and a long track record of stable economic growth. The Indian economy grew around five percent in 2013 – a trend which, the experts say, promises to have a marked impact on domestic purchasing power. The main growth areas of the Indian economy are the IT, textiles, automobile/automotive accessories and pharmaceuticals industries. India is increasingly investing in IT and IT-based services in order to enable wider sections of the population to participate in the country’s economic growth.
Deutsche Messe embarked on its CeBIT internationalization strategy in 1999 and has been operating events under the “CeBIT Events Worldwide” label at selected locations around the world ever since. The first of these events, CeBIT Bilişim Eurasia, premiered in Turkey in 1999 and was followed shortly thereafter by CeBIT Australia in Sydney in 2002 and then in 2010 by a CeBIT offshoot in Brazil. Each year, the global CeBIT program starts in March with the CeBIT parent event in Hannover. This is followed in May by CeBIT Australia and “BITs – a CeBIT event” in Brazil, with CeBIT Bilişim Eurasia forming the annual finale in October. Together, CeBIT Hannover and its foreign offshoots form a highly efficient and uniquely international business development network.
Deutsche Messe remains committed to the further internationalization of its established trade fair brands, including CeBIT. While this international branding program has a primarily overseas focus, it is also yielding multiple spin-off benefits for Deutsche Messe’s home exhibition center in Hannover, Germany, and for the many international trade fairs it holds there.
Above, image credited to CeBIT