Follow the smart money with ground-breaking research at the IBC Leaders’ Summit
Date: Tue, 07/24/2012 - 20:13
Benchmark data quantifying the active base of connected TV in Europe along with unique insight into the response of consumers to connectivity are highlights of a ground-breaking report to be presented exclusively to delegates at the IBC2012 Leaders’ Summit - Smart Connections
The independent and proprietary findings are the product of a year-long series of industry discussions blended with quantitative research undertaken in key European countries, curated and assessed by Deloitte’s Technology, Media and Telecommunications team. This ground-breaking research will be unveiled at the invitation-only IBC Leaders’ Summit which will take place on Thursday 6 September at IBC2012, RAI Amsterdam, The Netherlands.
In exclusive video footage for IBC, Paul Lee, Global Director, Deloitte Research, Technology, Media and Telecommunications explains: “What makes the IBC Leaders’ Summit so distinctive is the superlative content and the networking from world class speakers making some of the biggest decisions in the sector. Delegates will hear insights that they will want to discuss with peers behind closed doors and in an environment highly conducive to productive conversations.” To view this video footage please visit www.ibc.org/leaders
The report underpins a premium event of strategic knowledge exchange and influential debate by and for Europe’s electronic media elite and is modelled around four compelling themes. In ‘The Connected Television Future’ delegates will hear forensic analysis of the rate at which Connected TV’s are penetrating homes, learn of the impact both now and in the future of buying and viewing behaviour affected by connected devices and understand the technical impediments to the connected world. Lee says, “The big question about connected TV is does it change the way people watch TV and as a result change the underlying business model. Time and time again in our conversations with CEOs it’s apparent that the one brief they need to have a good understanding of is Connected TV. Our aim with the IBC Leaders’ Summit is to provide just that solid understanding.”
‘New Content Economics For Connected Platforms’, examines the critical nexus between the cost of content and its likely commercial success. Deloitte explore how content economics varies by genre in a digital age and how consumer’s high expectations of quality can be met.
There is a fresh perspective on the role of traditional TV, asking not just why traditional broadcast viewing is considered a digital dinosaur but arguing for the continued primacy of the schedule and the implications this has on user experience and business case.
“We are not just providing vanilla statistics or looking at TV through a prism of technological change but trying to address the behavioural, emotional and social drivers behind why people watch TV,” says Lee.
Supported by first class research Deloitte will compare the current purchasing power of tech giants with the cost of specific premium content to gauge the potential and desire of companies like Google or Facebook to compete with broadcasters for prized assets. The reasons why technological innovations such as PVRs, on-demand or social networks have bolstered traditional TV are also evaluated in ‘The Geeks Shall Inherit The Earth.’
Theresa Wise, Editorial Director, IBC Leaders’ Summit and Founder of T Wise Consulting, says, “Even though the big tech and OTT players have not made a huge impact on traditional TV yet they are disrupting the economics of the sector. Rights for premium content are going up because more players are bidding while payTV operators face the threat of subscribers deserting for cheaper alternatives. The overall effect could be quite radical.” To view exclusive footage of Ray Snoddy, Editor, IBC Leaders’ Summit interviewing Theresa Wise please visit www.ibc.org/leaders
Delegates will also carry away stimulating blue-sky predictions on the impact of tomorrow’s technology on content creation and consumption where virtual reality, UltraHDTV and retina displays will challenge their views of the future.
Wise adds, “IBC is an amazing context because increasingly chief executives can’t make big investment decisions without understanding where technology is heading. It doesn’t matter how un-technology oriented you have been in the past, shareholders are looking for you to incorporate this knowledge in future strategy. IBC is absolutely one of the places you can get ahead of the curve.”
To view all of the video interviews for the IBC Leaders’ Summit more information on the speakers at the IBC2012 Leaders' Summit please go to www.ibc.org/leaders
As VIP guests of IBC, attendees at the IBC2012 Leaders' Summit will experience a wide range of benefits including; a door-to-door chauffeur service from arrival and for the duration of the Summit, complimentary accommodation at the 5* Luxury Grand Hotel Amrâth of Amsterdam, tailored networking opportunities, an exclusive dinner in the beautifully restored 17th century West India House and a complimentary Gold Pass to the IBC Conference.
At the end of the summit attendees will carry away unique and valuable strategic insights and a host of influential industry contacts. For just 24 hours of the delegates’ time, the IBC Leaders' Summit promises to be the most stimulating, entertaining and informative event attended this year.
For further information on the IBC Leaders’ Summit please visit: www.ibc.org/leaders