One quarter of smartphones sold in Europe is Android

Date: Thu, 02/17/2011 - 11:30 Source: GfK press department

Share quadruples to represent 25% as other regions follow suit
One quarter of smartphones sold in Europe is Android Android´s stand at Mobile World Congress 2011, Barcelona

The Android share of the mobile market continues to go from strength to strength. At the start of 2010 Android accounted for 5% of total European sales and by the end of the year this had more than quadrupled to represent over 25% of all smartphones sold.
This extraordinary rate of growth has also occurred in other regions. In Asia, Android‘s market share rose from 3% in Q1 2010 to 31% by Q4 2010 while in the LATAM region the share increased from 4% to stand at 22% during the same period.
"With the smartphone market becoming increasingly competitive, the potential impact of new tablet propositions and a growing number of applications, Android looks well placed to maintain market share for the coming months," commented Aaron Rattue, GfK's Global Telco Marketing Director.


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