Sagarmatha introduces 1-to-1 marketing solution to telecom
Date: Wed, 02/11/2009 - 19:47
Sagarmatha, the retail industry leader in 1-to-1 marketing using advanced data mining technology, is pleased to announce its entry into the telecommunications market.
“We have proven our technology in the retail space, providing our customers with a more than 10% increase in sales,” says Noam Ron, CEO of Sagarmatha. “Now, we’re providing the same opportunity to the telecom industry.”
Sagarmatha’s Marketing Technology for Mobile Network Operators (SMART) lets carriers best match targeted offers to individual subscribers.
The SMART solution was launched after an extensive pilot period; since its operational release, Cellcom, a wireless carrier based in Israel, has achieved extremely effective results using the system as its only marketing personalization tool.
“As Israel’s largest cellular operator, with more than 3 million subscribers, our challenge is to address our subscribers personally with attractive offers for price plans and services that will help us to increase customers’ loyalty and ARPU,” says Adi Cohen, Cellcom’s CMO. “Sagarmatha’s SMART solution gives us the tools to do it effectively. During more than one year of using Sagarmatha’s SMART system for 1-to- 1 marketing, we achieved significant results, including substantial incremental revenues.”
Sagarmatha’s third-generation data mining algorithms analyze customer behavior down to the individual transaction, allowing SMART to both match the offer with the specific needs of the individual subscriber and the specific business goals of the service provider, ensuring the offer benefits everyone’s bottom lines.
The SMART system yields incremental revenue and increases customer loyalty by:
• Encouraging subscriber spending on the most appropriate cellular services
• Matching best price plan and prepaid top-up offers for every subscriber
• Reducing churn
Sagarmatha will be presenting its suite of personalization solutions at the 2009 Mobile World Congress in the Israeli Pavilion (IEICI booth).
“Personalization is the major trend in modern marketing,” Noam concludes. “It provides a win-win situation for all parties – happy customers, happy telecoms, and happy shareholders.”