Alcatel-Lucent supports Telefonica for Spain’s first IPTV interactive advertising proof of concept pilot

Alcatel-Lucent announced its collaboration with Telefonica in an extensive interactive IPTV advertising proof of concept pilot for its Imagenio IPTV customers throughout Spain. Telefonica has relied on an innovative application enablement solution from Alcatel-Lucent, bringing increased interactivity and web 2.0 features to the TV experience of Imagenio’s already robust IPTV platform