Kantar Worldpanel ComTech

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Less loyal to mobile handsets than to OS

A new report by Kantar Worldpanel ComTech has found that just 41% of users stay loyal to a specific brand when they change device compared with 68% who stay loyal to their existing OS. And it's a particular challenge for Android carrying brands to convince customers to stick with the brand rather than switching to another device

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Android maintains its european domination

The latest smartphone sales data from Kantar Worldpanel ComTech shows that Android continues to gain share across Europe, now holding over two thirds of the market