Sony 3D Experience Pavilions to open during the 2010 FIFA World Cup

Date: Fri, 06/11/2010 - 13:17

During the 2010 FIFA World CupTM (Friday, June 11 - Sunday, July 11), Sony Corporation, Official FIFA Partner, will open a variety of pavilions in seven countries (Australia, Brazil, France, Germany, Italy, Mexico, South Africa), where visitors will be able to experience the "3D world Created by Sony," featuring vivid 3D images of football as well as entertainment content including music, movies and games from across the Sony Group

Sony 3D Experience Pavilions to open during the 2010 FIFA World Cup Kiyoshi Shikano (L), Global Sales and Marketing Officer and Senior Vice President of Sony Corporation, and Shakira, pose for photographs during Sony 3D Launch Show at Nelson Mandela Square in Johannesburg, South Africa. (Photo by Jim Dyson/Getty Images for Sony)

"Sony 3D experience" pavilions, will allow visitors to watch - for the first time in 3D - highlights of the 25 matches filmed during the 2010 FIFA World CupTM (promotional trailer of the official FIFA film in 3D on Blu-ray Disc to be produced and distributed by Sony Pictures Home Entertainment).
The "3D world Created by Sony" at the "Nelson Mandela Square" in Johannesburg, South Africa opened on Wednesday, June 9. Pre-opening event for the media included the world premiere of the 3D music video of "Waka Waka (This Time for Africa)", the official 2010 FIFA World Cup TM song performed by leading Sony Music Entertainment ("SME") artist Shakira in collaboration with South African group Freshlyground. Shakira. On Sunday, June 13, on the eve of the Japan - Cameroon match, there will be a "Japan & Cameroon Day", where there will be a world premier of the 3D music video of "Maware Maware", performed by leading SME (Japan) artist MISIA, the only Asian artist chosen for the 2010 FIFA World Cup Official Album "Listen Up"; followed by a live performance from MISIA.
Former footballers Tsuyoshi Kitazawa and Emboma, representing Japan and Cameroon, respectively, will also appear in person.
On July 9, there will be a "Brazil Handover Event", where leading SME(Brazil) artist Claudia Leitte and leading SME(South Africa) artist Lira will perform together live.
More SME artists will be performing during the entire 2010 FIFA World CupTM, as well as a wide assortment of 3D contents from the Sony Group will be showcased.
Throughout the 2010 FIFA World CupTM, Sony aims to deliver new 3D excitement to people around the world.

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