Tandberg Television drives migration to all-HD with world first compression launches at IBC 2009
Date: Tue, 09/08/2009 - 14:09
Tandberg Television, part of the Ericsson Group, is using IBC 2009 to demonstrate how the migration towards an all-HD television universe is now realistic. The company is launching a number of world first products that will enable more and better HDTV throughout the content to consumer delivery chain. These will help the broadcast industry make ‘HD the new SD’ without compromising the ‘wow’ factor picture quality that is making high definition such a success.
“Our aim is to help broadcasters and platform operators to meet consumer expectations for more HDTV channels and better quality HDTV,” comments Roger Bolton, EVP of compression at Tandberg Television. “Having provided a quantum leap in MPEG-2 compression performance earlier this year, we are now raising the bar for MPEG-4 AVC HD compression in both the DTH and C&D markets. At IBC we are demonstrating how the combination of better picture quality, higher bandwidth efficiency and lower total cost of ownership will enable the expansion of HD services – and how it sets the scene for all popular content becoming available in HD.”
Visitors to the joint Ericsson and Tandberg Television booth (1:D61) will be able to see the world’s first MPEG-4 AVC HD 4:2:2 system solution for the C&D (Contribution and Distribution) market. The new system includes the world’s first MPEG-4 AVC HD 4:2:2 encoder and professional receiver that support up to 1080p50/60 HD encoding and which offers 10-bit precision. This opens the way to the large-scale migration from MPEG-2 to MPEG-4 AVC for the high quality 4:2:2 HD video used in the professional market, where one of the main requirements is moving content from its point of origin to where it will be transmitted. As a result, content owners and broadcasters will be able to deliver higher quality video for the same cost or meet current service requirements with less bandwidth.
IBC also witnesses the global launch of the next-generation Tandberg Television MPEG-4 AVC HD encoder for 4:2:0 video. This provides a 20-30 per cent improvement in compression efficiency compared to today’s best MPEG-4 AVC HD encoding and will enable direct to home providers to carry more HDTV channels without increasing bandwidth costs. This product will help satellite, cable, IPTV and digital terrestrial television operators attract high value viewers with a greater choice of HD content. As part of a Tandberg Television HD solution, the EN8190 encoder enables an additional HD channel per transponder for satellite operators when compared to alternative compression solutions.
About MPEG-4 AVC HD 4:2:0 encoder for DTH markets
The Tandberg EN8190 HD encoder provides the best MPEG-4 AVC HD compression in the world using new technology, designed from the ground up. In combination with DVB-S2 satellite modulation and Tandberg Television’s PREKOR™ dynamic pre-correction system (which enables operators to gain maximum performance from a satellite transponder) this product enables the most HDTV channels per transponder in the industry.
For the IPTV market the EN8190 will enable the launch of HD services on low bandwidth DSL networks, HDTV delivered over longer DSL loop lengths, and simultaneous HD and SD streams to the home - enabling watch/record PVR functionality and multi-room experiences. As existing HDTV subscribers become accustomed to watching in high definition, they will expect more of their favorite content to be available in HD and the EN8190 means all platform operators can now meet this demand.
About MPEG-4 AVC HD 4:2:2 system solution for C&D
At IBC, Tandberg Television is delivering exactly what the C&D market has been waiting for: a credible and affordable end-to-end system solution for MPEG-4 AVC HD 4:2:2 video that is delivered over satellite to multiple receiver sites, or across multipoint IP networks. This new system includes the world’s first MPEG-4 AVC HD 4:2:2 encoder capable of 1080p50/60 HD encoding and which offers 10-bit precision (which compared to 8-bit provides a noticeable improvement in color gradation on plain backgrounds).
Major content creators are concluding that as expectations for picture quality can only rise, they should start capturing and archiving content in the best quality HDTV that is realistic today, which is HD 1080p50/60. The migration towards HD 1080p has begun and investment in camera and studio infrastructure is accelerating. Major new studio builds are 3G HD-SDI ready to handle 1080p50/60.
MPEG-4 AVC HD video with 4:2:2, 1080p50/60 support and 10-bit is the realistic benchmark for the quality of contribution video that is ultimately destined for a mass-market DTH audience. Tandberg Television’s MPEG-4 AVC HD 4:2:2 system solution enables content owners and broadcasters to deliver this and any other C&D video cost-effectively.