L4 Media launched new interactive television widget platform with Nokia Siemens Networks at TelcoTV 2010
Date: Thu, 11/11/2010 - 14:51
L4 Media, the interactive media company, launched from TelcoTV 2010 and unveiled Panorama, the company’s new television widget platform. Panorama is designed for IPTV and television service providers who want to make it easy for consumers to access personalized content, like Twitter™ and Facebook™ updates, weather forecasts, and sports scores, directly from their televisions. L4 Media announced that Nokia Siemens Networks will be one of the first companies to integrate the Panorama product into its IPTV solutions, available today.
“We launched L4 Media to enable people to discover content and interact with each other while watching TV,” stated Brandon Albers, L4 Media founder and CTO. “We want to usher in a new era where it is easy for mainstream television viewers to actively engage with the programs they are watching – to chat with celebrities, vote for contestants, and use social media to discuss shows with friends in real time. Nokia Siemens Networks is known for consistently advancing innovation around multi-screen experiences and L4 Media is pleased to deliver the types of interactive television services that showcase the capabilities of their IPTV solutions. The flexibility of the Nokia Siemens Networks IPTV solution allowed us to quickly and easily integrate our Panorama platform and on-top applications into their system.”
As a result of the integration work between the two companies, service providers who have deployed Nokia Siemens Networks IPTV solutions now have the option to launch custom branded widgets and applications to their customers. Consumers with access to these IPTV solutions can select from a choice of on-screen widgets to interact with their favorite content, directly on their TVs. The companies also plan to complete integration of Panorama into the full Nokia Siemens Networks Ubiquity TV offering in the months ahead.
“Nokia Siemens Networks is committed to delivering TV and Internet content to any screen, at any time, as a single easy-to-use service,” commented Brook Longdon, head of Media and Entertainment Solutions, Nokia Siemens Networks. “We look forward to seeing the wide variety of useful and entertaining applications and widgets consumers will benefit from as a result of the innovation happening in this space based on our IPTV solution. For operators, this means new revenue opportunities and capabilities to build loyalty through differentiated and branded service offerings in local context, leveraging the modular approach of the IPTV solution in place.”
The Panorama platform was developed for IPTV and television service providers who want to generate new revenues and meet consumer demands for an interactive television experience. Unlike other widget platforms in the market today, Panorama is the only television widget plat¬form that was architected from inception to incorporate mobile phone integration, social networking features, and unique revenue generation capabilities, like on-screen advertising and storefronts.